Beyond the Bag
Coffee is a
conversation.
Black•ology was built on a simple belief: that every cup has a story worth telling. We're here to change the way people experience black coffee — one meaningful sip at a time.
The Beginning
A passion that became a purpose
Black•ology Coffee Company was founded by entrepreneur, speaker, and community leader Lori Jones with a simple but powerful vision: to help people discover the richness and complexity of black coffee while creating meaningful connections through every cup.
What began as a passion for coffee grew into a mission-driven business dedicated to quality, culture, and community. Through determination, innovation, and a commitment to excellence, Lori transformed Black•ology from an idea into an award-winning brand recognized nationally and internationally.
"Lori recognized that many people viewed black coffee as bitter or uninteresting. She saw an opportunity to change that perception entirely."
As a Black woman entrepreneur, Lori entered industries where women and minority-owned businesses have historically faced barriers to funding, visibility, and growth. Rather than allowing those obstacles to define her journey, she used them as motivation to create something unique.
Our Journey
The Evolution of Black•ology
Born from Adversity
Chef Lori Jones, a culinary professional in North Carolina, lost her job during the COVID-19 pandemic. Rather than waiting, she channeled her expertise into a new vision and launched Black•ology Coffee.
Redefining Black Coffee
Black•ology introduced specialty coffees with distinctive flavor profiles — challenging the notion that black coffee is bitter — and began earning a loyal customer base drawn to the brand's authentic story.
Community & Recognition
The brand expanded into experiences: pop-up events, storytelling, and community engagement. Lori received national awards and media recognition, including features on ABC11 and in Daily Coffee News.
A Movement, Not Just a Brand
Today, Black•ology continues to combine exceptional coffee with meaningful customer experiences — remaining committed to its founding values of quality, culture, and representation.
What Drives Us
Our founding values
Quality First
Every coffee we source is chosen for its complexity, origin story, and distinctive flavor. We never settle for ordinary.
Culture & Representation
We believe coffee culture should be inclusive. Black•ology is a space where everyone sees themselves in the story being told.
Community
From our first pop-up to our growing customer family, relationships are what make every bag of Black•ology coffee mean something more.