Founder & CEO
Chef Lori
Jones
Culinary visionary. Community builder.
Before Black•ology was a brand, it was a belief — that great coffee could educate, connect, and represent communities too often overlooked by the specialty coffee world.
Add Lori's photo
This is coffee with intention.
This is coffee with depth.
This is coffee with purpose.
This is Black•ology.
— Lori Jones, Founder & CEO
Her Story
Built on experience. Driven by purpose.
Culinary Professional
Before coffee, Lori's craft was in the kitchen. Her culinary background gave her a refined palate and deep sensitivity to flavor — the foundation Black•ology is built on.
Founded in a Crisis
When the COVID-19 pandemic ended her culinary career, Lori refused to stop moving forward. Black•ology Coffee was born from that determination in 2020.
Award-Winning Entrepreneur
Lori's leadership and impact have earned national and international recognition, bringing Black•ology to audiences across the country.
Featured in Media
Black•ology and Lori's story have been highlighted by ABC11 and Daily Coffee News, among other outlets, for their industry impact and mission.
Coffee Educator
Lori is passionate about teaching customers that black coffee isn't bitter — it's complex. She demystifies specialty coffee for everyday drinkers.
Community Leader
Through pop-ups, events, and storytelling, Lori has built a loyal community united by a shared love of great coffee and meaningful connection.
As Featured In
From the Community
What people are saying
"Lori completely changed the way I think about black coffee. I used to load it with cream and sugar — now I drink it straight and love every sip."
— Marcus T., Durham NC
"Black•ology isn't just coffee. It's a whole experience. Lori's passion comes through in every bag she sells and every event she hosts."
— Jasmine W., Raleigh NC
"Finding Black•ology felt like finding a community. The coffee is exceptional but the story behind it is what keeps me coming back."
— DeShawn M., Charlotte NC
Meet the coffee she built.
Every bag tells the story. Start with the one made for you.
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